Most popular Android apps in South Korea 2023, by usage time
YouTube’s popularity
YouTube is widely popular around the world and its popularity in South Korea has become undeniable. It was the never heard of YouTube at all before. The most preferred content on YouTube that year was music, while around 53 percent stated that they were watching news on YouTube in 2022.
The homeland of Samsung
Given that smartphone giant Samsung is based in South Korea, it is unsurprising that smartphones play an important part in the everyday lives of most South Koreans. According to a governmental survey in 2022, over 94 percent of South Koreans owned a smartphone. While Apple is among the top three brands in the South Korean smartphone market, Samsung was clearly leading the market in 2021.